Advanced Affiliate Event Tracking

Problem:
Experienced affiliates — especially those running paid campaigns — need deeper insight into what referred users do after landing on the site. Basic click tracking or conversions aren't enough for optimization or proving ROI.

Requested Feature:
Enable custom event tracking for affiliate-referred traffic. Let program owners define and report events like:

• “Add to cart”

• “Sign up”

• “Purchase”

• Custom user actions (e.g. “started building a landing page”)
  

Proposed Solutions:

1. Event API — allow developers to send events to Affonso via a JS function (e.g. affonso.track("Purchase", {value: 49})), similar to fbq from Facebook.

2. UI-based Event Creator — provide a UI that loads the merchant’s site in an iframe and lets them visually tag DOM elements for events (e.g. like Reddit Pixel).

3. Affiliate Dashboard Events View — affiliates can then see which events their users triggered to optimize their campaigns.
   

Why It Matters:

• Helps pro affiliates justify spend on paid channels

• Increases trust and transparency in partner relationships

• Unlocks better analytics for both sides