Custom Attribution: Choose Between First-Touch and Last-Touch

Right now, all affiliate programs in Affonso use last-touch attribution by default, meaning the most recent affiliate click before a conversion receives credit.

I’m exploring whether it makes sense to give program admins the option to choose between last-touch and first-touch attribution, depending on what fits their strategy best.

First-touch attribution would reward the affiliate who originally referred the user, even if another affiliate re-engages them later. This can be useful for longer sales cycles or content-driven discovery.

If this would be useful for your program, feel free to upvote and add any thoughts in the comments.